Why do companies need to use twitter?
Twitter here to stay. Won surfers, artists, journalists, intellectuals, heads of state and, more recently, has attracted the attention of companies. Eyes on the benefits and possibilities of this tool of communication giants like Dell, Ford, Samsung, Starbucks and Kodak have joined Twitter, mainly used for the dissemination of its products, promotions and new releases.
In Brazil, companies are also beginning to pay attention to its importance. There are already books, such as the recently launched Talk, with guidelines on how to get the most out of Twitter. The guide "All you need to know about Twitter (you've learned in a bar table)" is divided into chapters easy to read and assists both the user who knows nothing of the tool, the one who already has a good knowledge of how it works.
For companies, they are becoming aware of good business opportunities and interactivity that they may have with their customers via Twitter. A good example is a bakery in Rio de Janeiro, which uses Twitter to communicate what's coming out a new batch of warm bread. Another is the U.S. airline JetBlue, which is a sort of Twitter service Customer Service, giving the customer a simple and efficient alternative to get in touch with the company. The American chain Wal-Mart has created in its supermarkets in Brazil a Twitter account specifically for consumers, as part of its strategy of online sales.
5 tips for companies on Twitter
Apart from a few isolated initiatives, few Brazilian businessmen realized the power range of this network. If your company wants to increase its presence on the Web via Twitter, here are the most important tips for using this tool.
Connect with customers - to give vent to enthusiasts, to promote relationships, discuss topics related to the area and talk to people who for some reason does not know or do not allow comments on a company blog.
Listen - knowing how to receive praise and criticism, follow the conversation on matters of interest to the company in a way that is not possible for other vehicles, ask questions, be where the conversation is and not expect the customer to contact, harness the power of testimony spontaneous use this material to produce periodic reports.
Humanize the company - show that there are real people who care about their customers, encouraging participation and interest of employees and former employees accompanying the company's activities on Twitter, be able to talk about bad things, promote transparency.
Inform - Twitter becomes an extension of the blog to share news, educate customers about the wrong information, answer time taking advantage of the opportunity to speak in real time.
Promotions - attract customers active in the network organizing live events, distributing gifts. In the case of entertainment companies, you can hold meetings with fans, share photos and exclusive live tweet events.
The general tip is: do not overload your audience and be honest, accessible, fast and fun.
Source: Invision Power
